Concorde from underneath British Airways
MIT Media Lab Concorde Competition


- WHAT DOES MY IDEA HAVE TO DO?
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Your entry should deal with at least one of the key aspects in the chosen travel stage:-

Before you travel
- - Enquiries and booking
- - Getting to the airport

On the ground
- - Check-in and security checks
- - Waiting to board: leisure traveller and premium passenger services
- - Navigating the airport
- - Boarding
- - Baggage reclaim

In-flight
- - Safety and reassurance
- - Cabin baggage
- - Comfort, rest and relaxation
- - Keeping passengers occupied
- - Passenger communications to home/work

- Headrest

The winning entry will be the one that the judges consider answers in an innovative way all or any of the above passenger comments most effectively and is suitable, in terms of cost effectiveness and otherwise, for implementation on a commercial scale.

Click here for some background information and some recent British Airways innovations to inspire you further. Also visit http://www.britishairways.com/ - our corporate site for a view of British Airways.

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