Concorde from underneath British Airways
MIT Media Lab Concorde Competition


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- WHAT DOES MY IDEA HAVE TO DO?
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The following are areas which passengers have said they would like British Airways to address:

- - Maximise my time
- For example:
Simplify the process/ Shorten queues,
Take processes upstream of the airport i.e. check-in prior to airport (e.g. via your TV or on your PDA),
Entertain/ Educate Me,
Let me continue working/ communicating.
- - Give me a more Human environment
- For example:
Relax me,
Take care of me and my family.
- - Recognise me/ Recognise my status
- - Give me a proactive service
- - Look after my baggage
- Maximaise my time
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You should come up with an idea which answers one or more of the above comments in the context of one of the following travel stages.

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