The following are areas which passengers have said they
would like British Airways to address:
Maximise my
time
For example: Simplify the process/ Shorten
queues, Take processes upstream of the airport i.e. check-in
prior to airport (e.g. via your TV or on your PDA), Entertain/
Educate Me, Let me continue working/
communicating.
Give me a
more Human environment
For example: Relax me, Take care of me and my
family.
Recognise me/ Recognise
my status
Give me a proactive
service
Look after my
baggage
You should come up with an idea which answers
one or more of the above comments in the context of one of the following
travel
stages.