Day 1 - What is data mining?

Optional but recommended background reading:

• Data Mining Solutions, Chapter 1, by Westphal and Blaxton
• Data Mining from a Statistical Perspective, John Maindonald

Business applications (some good books)

• Data Mining Techniques: For Marketing, Sales, and Customer Support, Berry and Linoff
• Mastering Data Mining: The Art and Science of Customer Relationship Management, Berry and Linoff

Science/medicine applications (some links)

• Adverse drug reaction database

Commercial data mining tools (we won't be using them)

• VisualMine
• Daisy
• Others

Gallery of good and bad visualizations