Concorde from underneath British Airways
MIT Media Lab Concorde Competition


- RECENT BA INNOVATIONS
Media in lounges - Electronic books
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We have also just finished trials of the use of e-books in some of our lounges to complement newspapers, magazines and novels. Such things will never replace the convenience of printer paper but can offer greater choice and more up to date content for example:-
- Lounge
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Electronic book
- Latest newspapers (downloaded from the Internet)
- Dozens of full length novels
- Several business magazines including charts and simple graphics
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We are also examining the potential of carrying such devices on board to enhance the in-flight entertainment product.
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