Concorde from underneath British Airways
MIT Media Lab Concorde Competition


- RECENT BA INNOVATIONS
Bed for Business Class
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We plan to create a mould-breaking "lounge in the sky" for the airline's Club World passengers that will feature completely flat beds, a new state of the art multi-channel entertainment system with bigger screens, in-seat power for lap top computers, email, phones and fax.
- Bed for Business Class
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Bob Ayling, British Airways's Chief Executive, said:
"Innovation is the hallmark of all British Airways product design. This exciting new concept is yet another first that will re-define business travel for our premium customers and set the pace for industry."

The new product, which will be introduced on our blue ribbon routes, will revolutionise travel for business passengers in the same way that the "flying bed" for First class passengers set new industry benchmarks when it was introduced three years ago.

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