As a research assistant at MIT's Media
Laboratory, Bernd worked in Neil Gershenfeld's
Physics and Media Group and the
Things-That-Think research consortium. His
research focused on machine-learning
techniques to model string instruments, with
the ultimate goal of building a Digital
Stradivarius. Bernd applied the modeling
techniques in a variety of commercial and
artistic applications including a digital
marching cello and a giant polyphonic
floorboard for the Flying Karamazov Brothers.
In the fall of 2000, right at the beginning
of the dot-com bust, Bernd and four of his MIT
colleagues co-founded ThingMagic, LLC in a
garage not far from MIT. ThingMagic initially
was run as a technology development and
prototyping firm, but began to focus on the
development of RFID reader technology within a
couple of years of operation. In 2005, after
five years of bootstrapping, ThingMagic
converted itself into a C-Corporation, hired a
full-time CEO, attracted tens of millions in
venture capital investments, and completed its
transformation into an RFID product company.
The RFID marketplace was booming, and
investors, users, and vendors alike fully
expected to make millions . . . until it
became clear that few users were willing to
spend money on RFID. ThingMagic buckled down,
shrunk, and survived the RFID crisis as well
as the world economic crisis that followed
soon thereafter.
In 2010, ThingMagic sold itself to Trimble
Navigation, a multi-billion dollar,
multi-national, public technology company.
Since then, Bernd has held the role of VP
Business Development, focusing his efforts on
applying RFID within key Trimble verticals,
such as c onstruction and mobile computing.
Bernd holds a degree in Electrical
Engineering from Rheinisch-Westphaelische
Technische Hochschule Aachen, where he was
Valedictorian of his class, and a degree in
Industrial Engineering from Ecole Centrale de
Paris. He received his Ph.D. from the MIT
Media Laboratory in 2000. Bernd lives with his
wife in Cambridge, Massachusetts and New York
City.