New on BuzzFeed
Mastiha Mastiha
A shop opens in downtown Manhattan that specializes in all manner of products made with Mastiha, an all natural antioxidant, anti-inflammatory and anti-bacterial resin which can only be harvested from the sap of evergreen bushes found exclusively in the southern part of the Greek Island of Chios.
Wachowski Brothers Backlash Wachowski Brothers Backlash
With Speed Racer about to debut, the Wachowski-hatin' starts anew.
Anna Nicole Biopic Anna Nicole Biopic
Someone's compiled a video of the best moments from this biopic, starring Willa Ford.
YAWNS YAWNS
An acronym for "Young and Wealthy but Normal" - a certain kind of person who forgoes luxury to change the world.
Dino Run Dino Run
A new Flash game from Pixel Jam, the same people who brought you the 8-bit classic Gamma Brothers.
Lists Of Things Men Should Know Lists Of Things Men Should Know
These are the lists men should know about, even if they don't know how to do half the things on them.
The Clone Wars The Clone Wars
The animated new Star Wars movie comes out August 15th, but the poster and trailer have been released this week.
F**k Buttons F**k Buttons
Meet the newest, hippest purveyors of "noise music."
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Jonah Peretti Biography

Jonah Peretti has spent the last six years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He has been called a "viral marketing hotdog" by the New York Times, "the poster boy of guerilla media" by AlterNet, and was selected by Men's Vogue as one of 13 American Visionaries. Peretti is currently developing a new platform called BuzzFeed designed to help good things win the online popularity contest.

Peretti co-founded HuffingtonPost.com and has consulted for Sony Pictures, Proctor & Gamble, and other leading brands. Peretti's viral media experiments include the Nike sweatshop email, BlackPeopleLoveUs.com, the New York City Rejection Line, and FundRace.org. These projects started small but spread through word-of-mouth to millions, illustrating the practical application of 6-degrees of separation and tipping points.

Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, and Fortune and he has appeared as a guest on the Today Show, Good Morning America, and CNN. His most recent publication, "Viral Marketing for the Real World," is in the May 2007 issue of Harvard Business Review.