PORTFOLIO : INDUSTRY	[ Prev | Next ]

PROJECT: Location based, relevant advertising on taxicabs.   DESCRIPTION: Vert built a network that combined location information with advertising. We invented a system that enabled dynamic, geo-targeted advertising that would change based on current contexts and conditions. FEATURES: GPS + Cellular modem + Computer + Taxicab + Advertisers = Vert Dynamic control of content based on current circumstances. Currently on taxicabs in Boston.