REFLECTION LOOP

Kelly Heaton, 2000 - 2001
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Reflection Loop dissects The Furby™ and uses its parts to engender new forms. Subjected to mind control, sensory manipulation and plastic surgery, The Furby is made to assume various new identities: molecule, pixel and specimen. This process of creation through reverse engineering questions the identity of Furby's maker and challenges our ethics in the Information Age.

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Consumer products do not last forever. The electronics of Reflection Loop are destined to die: the pixels of The Pool are slowly breaking with every reflection; members of the Special Limited Edition Series are degrading with every performance. Eventually, the exhibit will evolve into an artifact of performance, a collection of memorabilia, a study in contemporary nostalgia.